Temptation bundling

Last year I listened to an episode of the Freakonomics podcast on temptation bundling and ever since I think of temptation bundling at least once a week, maybe more.

What is temptation bundling you ask? It’s pairing something you don’t want to do but should or have to do with something you really enjoy doing. Think: treating yourself to a pedicure after your annual exam with your gynecologist. Or you might take it further and limit yourself to only being able to indulge in something when accompanied by the less desirable task. Think: only listening to new episodes of your favorite podcast while cleaning the bathrooms.

As someone who loves habits and systems I quickly realized that I used temptation bundling, or variations on it, all the time, I just didn’t have a name for it. Temptation bundling is essentially the carrot method – dangling something I want in front of me to get through something I’m not as excited about – and I thrive on the carrot method. 

Sometimes I bundle things that happen at the same time, like listening to the latest episode of Totally Married on my way to a Monday 5 AM Orange Theory class. Or lighting a candle that I love only when I’m in my office working. This feels especially powerful during the 4 AM hour. Or having a piece of my very favorite chocolate cake (above) during a budget meeting. Other bundles take advantage of a time delay, like planning to take a solo vacation when I’m done breastfeeding. Or only allowing myself to to buy a new item of clothing if all of my clothes and closet area are neatly organized.

I also love to help people solve problems and find myself doling out temptation bundling advice regularly. My mom told me she never looked forward to cleaning their downtown Austin vacation rental. I suggested she save new episodes of her favorite podcasts for cleaning duty. My friend told me she wanted to help motivate her husband to exercise. I suggested morning walking dates with a breakfast or lunch date once a week if the three morning a week walking quota was met. Temptation: bundled! (So be forewarned if you ask me for advice: you are likely to get a temptation bundle.)

I’m guessing that most people have at least one temptation bundle in their life already and that by identifying it as a strategy might use it more often. I’d love to know what temptations you bundle in your life!

P.S. To celebrate the Leap Year today there’s a BONUS episode of The Girl Next Door Podcast out, happy Leap Day!

10 responses to “Temptation bundling”

  1. Anna Avatar

    I definitely temptation bundle with podcasts, including with yours – I save the Girl Next Door for when I have to review financial reconciliations at work, and Matrimoney for runs. Love it!

    1. Kelsey Avatar

      I love being part of your temptation bundle!

  2. Sarah Avatar

    Oh man! I do some variation of this on basically a daily basis although I didn’t know it was a “thing” either. I can’t sew until the kitchen is cleaned up, for instance. Sometimes though, I admit that I throw it out the window and say “you know, I just want to do this fun thing, and I want to do it NOW with no constraints.” Heh.

    1. Kelsey Avatar

      Ha, I think that sounds like a healthy balance!

  3. Dawn Avatar

    I loved this post! You are so clever in your temptation bundling ways and I came away with lots of new ideas for how to use it.

    Bundle is such a cozy word – no wonder you love it!

    1. Kelsey Avatar

      Ha – did not even recognize the cozy connection, totally makes sense! Let me know about any bundles you come up with!

  4. Feisty Harriet Avatar

    I’m reading “Better Than Before” right now and this is so right in that same vein. I need to figure out ways to positively bundle my habits–good and bad–in ways that will help nudge me towards some bigger goal.

    I need to make some lists (I love making lists).

    xox

    1. Kelsey Avatar

      Fellow list enthusiast right here, tell me what bundles you come up with, or I’ll help you brainstorm 🙂

  5. Amanda Avatar

    Ooh! I had never heard of this, but it’s totally a thing! I’m not sure if this counts because they’re not things I don’t want to do, but I only let myself drink pop (maybe you call it soda?) on vacation. I didn’t drink much pop anyway, maybe once or twice a week, but I wanted to cut back even more, so I decided I’d let myself drink it only if I was on vacation. Is there another term for something like this?

    1. Kelsey Avatar

      Hmmm that does sound related but a little bit different, maybe it’s something like “limiting”. I bet Gretch Rubin has a name for it in her book but I can’t recall what she would say. She does talk about the concept of treats, maybe that’s what it is. I like this rule though, seems very reasonable!

Leave a Reply